Jennie Joseph, LM, CPM a British-trained midwife and women’s health advocate, moved to the United States in 1989 and began a journey which has culminated in the formation of an innovative maternal child healthcare system, The JJ Way®.
She is the Executive Director of The Birth Place a free-standing birthing facility in Winter Garden, Florida as well as her own non-profit corporation Commonsense Childbirth Inc. Due to the poor birth outcomes experienced by low income and uninsured women she has established an outreach clinic for pregnant women who are at risk of not receiving prenatal care. Her ‘Easy Access’ Prenatal Care Clinics offer quality maternity care for all, regardless of their choice of delivery site or ability to pay and has successfully reduced perinatal disparities. Jennie’s school, Commonsense Childbirth School of Midwifery, trains and certifies midwives, doulas and paraprofessionals emphasizing culturally competent and community focused care.
Jennie’s book Beautiful! Images of Health, Joy and Vitality in Pregnancy and Birth was published in 2007. This compilation of incredible photographs of pregnant and parenting women and their families speaks to the power of persistence in bringing about change and has become an iconic representation of her strong belief that “Every woman wants a healthy baby and every woman deserves one”.